It is important to distinguish between the image you want others to have of you and the image that you think people currently have of you.
Most people want to be described as technically competent, socially skilled, of strong character and integrity, and committed to your work, your team, and your company. Research shows that the most favorably regarded traits are trustworthiness, caring, humility, and capability.
Ask yourself the question: What do I want my key constituents to say about me when I'm not in the room? This description is your desired professional image. Likewise, you might ask yourself the question: What am I concerned that my key constituents might say about me when I'm not in the room? The answer to this question represents your undesired professional image.
You can never know exactly what all of your key constituents think about you, or how they would describe you when you aren't in the room. You can, however, draw inferences about your current professional image based on your interactions with key constituents. People often give you direct feedback about your persona that tells you what they think about your level of competence, character, and commitment. Other times, you may receive indirect signals about your image, through job assignments or referrals and recommendations. Taken together, these direct and indirect signals shape your perceived professional image, your best guess of how you think your key constituents perceive you.
Steps individuals should take to manage their professional image
First, you must realize that if you aren't managing your own professional image, someone else is. People are constantly observing your behavior and forming theories about your competence, character, and commitment, which are rapidly disseminated throughout your workplace. It is only wise to add your voice in framing others' theories about who you are and what you can accomplish.
Be the author of your own identity. Take a strategic, proactive approach to managing your image:
Identify your ideal state.
- What are the core competencies and character traits you want people to associate with you?
- Which of your social identities do you want to emphasize and incorporate into your workplace interactions, and which would you rather minimize?
Assess your current image, culture, and audience.
- What are the expectations for professionalism?
- How do others currently perceive you?
Conduct a cost-benefit analysis for image change.
- Do you care about others' perceptions of you?
- Are you capable of changing your image?
- Are the benefits worth the costs? (Cognitive, psychological, emotional, physical effort)
Use strategic self-presentation to manage impressions and change your image.
- Employ appropriate traditional and social identity-based impression management strategies.
- Pay attention to the balancing act—build credibility while maintaining authenticity.
Manage the effort you invest in the process.
- Monitoring others' perceptions of you
- Monitoring your own behavior
- Strategic self-disclosure
- Preoccupation with proving worth and legitimacy
